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Underwriting

Real Oldies 97.9 The WREN is an FCC license non-commercial radio station operated by Genesis Communications Inc, a not for profit Virginia corporation. We are an IRS 501(c)3 organization. 

All your donations to WREN including underwriting are tax-deductible as allowed by IRS regulations. 

As an alternative to commercial advertisements, underwriting is a way for your business (or non-profit) to gain community recognition for your support of WREN and our quality oldies and educational programming. 

In addition to being a wise investment for you, our on-air acknowledgements enhance your image as participants in, and supporters of WREN, a unique, locally owned and operated Charlottesville radio station.

You may underwrite a specific program on the station or purchase general underwriting announcements. 

What Content May I Have in My Underwriting Announcement?

WREN is committed to creating high quality, professional-sounding announcements. We are confident that you will be satisfied with our representation of your business. We will work with you to maximize your message within the parameters set by the FCC. Your legal or trade name must be stated to identify you as an underwriter supporting WREN.

The following items can be used in an underwriting announcement:

An established slogan used by your business (there are some FCC restrictions)
Telephone number, email address, web site and location of business or area served
Days and times of operation
A listing of no more than five products or services
Product origin (“French furniture”)
Intended use of product, (“children’s clothing”)
Product content, (“wool suits”)
Form of delivery, or method of preparation, (“Delivered by carriage” or “cooked with gravy”)

FCC / WREN Underwriting Regulations and Policies

Due to FCC regulations of non-commercial stations there are several rules we must abide by in any underwriting announcement.

The following is a brief description of what cannot be used in and underwriting acknowledgment copy:

Qualitative language, (wonderful; homemade)
Comparative language, (better; most)
“Calls to action,” (call today, come by)
First person statements, (I)
Second person statements, (you)

Disclaimer

All underwriting copy, including corporate slogans, is subject to the approval of WREN. (Financial support does not in any way imply that sponsors may influence program content or programming decisions)

For More Information

For more information on underwriting contact WREN Operations Manager Mike McBlair: Email: info@979wren.org, Phone: 434-409-7086