New York (CNN Business) Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019.
“Stranger Things” creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix (NFLX) on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola (KO) debuted a new recipe for its iconic beverage.
So-called New Coke was a flop: Consumers reacted so poorly to the new drink that Coca-Cola pulled it from shelves after a few months. New Coke was rebranded as Coke II, and sold in some places after 1985. But this is the first time Coca-Cola is bringing back New Coke with that branding.
Bringing New Coke back is a way for Coca-Cola to “not take ourselves too seriously,” Stuart Kronauge, president of Coke’s sparkling business unit and senior vice president of marketing for Coca-Cola North America, told CNN Business. And it wasn’t easy to recreate the product: Coca-Cola had to reach into its archives to get the design of right, and dig through its vault to recover the recipe.
“Maybe a while ago we wouldn’t have done this,” Kronauge said. “But we’re changing and trying to innovate in ways that are beyond traditional new products.
There are three ways for customers to get the retro product: As a gift when they buy limited-edition “Stranger Things” Coke and Coke Zero Sugar glass bottles online starting Thursday, through “Stranger Things” themed pop up vending machines that will be in cities this summer, or as a giveaway when they purchase a gift or ticket at the World of Coca-Cola in Atlanta. Coca-Cola has produced under 500,000 of the New Coke 12-ounce cans, and expects to run out quickly.
The company is also selling “Stranger Things” themed cans of regular Coke and Coke Zero Sugar, and is releasing a remake of a 1980s ad featuring characters from the show.
Original 1985 NEW Coke TV commercials:
For true aficionados, there are even more commercials on YouTube!
If you have ever used one of those new computerized machines that are in some restaurants, you are giving them feed back. If you are mixing two or more types of their products together, you may just be the ‘inventor’ of a new flavor for a Coke product!
Locally ‘Uncle Maddio’s Pizza’ in the Stonefield Shopping Center has one of these machines. I am sure that there are others locally too.
Except for the commercial list and last two paragraphs, this article is from CNN who is the owner of this content.